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Customer service in 2023

Customer service is one of the critical factors that determine the success of a business, and 2023 marks the evolution of this important factor. In an era when customers are increasingly demanding and informed, businesses must be prepared to offer a seamless customer service experience. Here are some of the trends and innovations that will…

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Cold calls: How do they work?

Cold calling is a marketing and sales technique in which business representatives or salespeople initiate telephone conversations with potential customers with whom they have not had contact before. This is the initial point of contact for attracting new customers, introducing products or services, and establishing business relationships. These calls are known as 'cold calls' because…

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